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It's no surprise, then, that there are now hundreds of dating sites to choose from, and that's not even considering the wealth of apps that have appeared since Tinder rose to popularity.
In fact, half of all single people now use dating apps and sites, and one in five relationships begin online.
The stigma that was once attached to online dating has well and truly disappeared – in fact, you’re more likely to raise eyebrows if you’re single and not on any dating apps.
Recent years have seen an explosion of dating apps, and there seem to be incredibly niche ones launching every day. For some people, swiping through fellow singles and potential romantic partners is merely a bit of fun and a way to entertain themselves during TV ad breaks.
Applause found that, in general, the most popular US dating apps trailed other apps in quality by 23 points (out of 100).
That's a big difference, and perhaps indicates that people take out their dating woes on the apps they use.